Los Angeles native Elvira Guzman is of Mexican & Filipino descent and is a proud graduate of USC where she studied Law & Politics. She owns a Publicity & Branding company and has been recognized by Sister 2 Sister Magazine, The Source Magazine, Black Enterprise, Telemundo, Fox, Univision and many other media outlets for her work in entertainment. A few of her clients over the years have been Musiq Soulchild, Roy Jones Jr., LionsGate Films, Metro PCS, CodeBlack Films, Terrence J and many others. Prior to her independent success she worked under comedian, actor, radio host, and author Steve Harvey for 9 years holding various titles including Executive Producer of his radio show and Director of Publicity & Branding for his radio network. She also assisted Steve Harvey in writing “Act Like A Lady, Think Like A Man” and since then has helped several celebrities with their books and she released her book “Your Blueprint” in 2013 and “Purpose Awaken and Succeed!” in 2017. Most recently Latina Magazine considered her one of “The Future 15 Latino Entrepreneurs”. On her spare time she goes to local juvenile halls and at risk school to mentor the youth. She also donates her time at Universities and has lectured at USC, UCLA, Loyola Marymount and several other schools, seminars and events.
UM: Welcome Elvira! Let’s start off with you telling us a little bit about your new book Purpose Awaken and Succeed.
EG: My book will help awaken the reader to who they truly are. Once you know why God sent you here everything becomes so much clearer and you’re now able to live a purpose driven life. This is when true joy and success comes because you know you’re now on the right path.
UM: What inspired you to write this book?
EG: I’ve had the ability to have many millionaire mentors who have taught me what’s in books and now it’s my turn to share that information to others! In addition to mentors I’ve also read hundreds of books and what I’ve found to be the most helpful I’ve included in my book to further help the reader succeed!
UM: What has been your biggest challenge as an author and business mogul?
EG: My biggest challenge has been dealing with self doubt. Typically people
start business in their 30’s and I was just 22 when I started my publicity company Elvie G PR. Authors are usually in their 40’s-60’s and I published my first book at 29. I’ve had to overcome the “I’m not good enough” and “what will people think” thoughts in order to pursue my purpose.
UM: What was the best advice you were given when starting your career, and by whom?
EG: I read the book “Rich Dad, Poor Dad” and that book teaches the reader to start your own business because if you don’t you’ll spend the rest of your life making someone else wealthy! From that moment on I knew that I could no longer be an employee. I started my company months later and I became the fastest growing publicity company in Hollywood! What I know now is age has nothing to do with being successful! It’s the wisdom, knowledge and passion that we have that matters!
UM:What do you think you did differently from others, that has played a major role in your success today?
EG: Having mentors early on has definitely given me a huge advantage! While my college roommates were partying and going to class hung-over I was traveling the world in private planes to major meetings with presidents with my mentor. I made time for school of course because I wanted to get my degrees, but I always knew that I was learning more with my mentor than I ever could at USC.
UM: You also have your very own show coming out soon, tell us about a little bit about that?
EG: The Elvira Guzman Show is a one-hour talk show designed to uplift, motivate and inspire the viewers to pursue their dreams. The show will air every Tuesday 2PM-3PM on WCOBM TV and everyone can watch it on their smart phones. WCOMB TV is where social media meets TV making their shows accessible to people all over the world online. We are no longer bound by country lines or having to run home to watch a show on TV. Now we can watch from wherever we’re at. The network has over 7 million viewers and the show streams live to their facebook and youtube pages as well. The second portion of the show will be in Spanish.
UM: Where can our readers go to keep up with the latest and purchase your books?
EG: My IG/Twitter is @elviraguzmanla and my book is available on Amazon and BarnesandNoble.com
Thanks you for chatting with Unrivaled Magazine!