Larry Morrow Events is quickly becoming one of the hottest event production, and nightlife movements in the industry.
Larry Morrow, the founder of LME is a 25 year old native of New Orleans who has aspirations to make a major impact in the local economy and beyond. In the infancy of his event production career of only 2 and a half years, LME is the most reputable party promotion company in New Orleans. However, LME isn't looking to just throw parties, the company is taking its resources and, business savvy and creating ways to stem positive change in the community through philanthropic themed events.
UM: Welcome! For those who may not be familiar with your background, please briefly share how you got your start in the entertainment industry.
LM: Well, essentially it all started a few years back when I decided to throw a birthday party for myself, and the outcome was amazing. Hundreds of my friends came out to celebrate with me, and I made a couple thousand dollars in the process. That night I saw how I could basically monetize social events, and I decided to turn into a business, Larry Morrow Events.
UM: We were invited to cover your last birthday party, and it was out of this world! What can we expected this upcoming year?
LM: Well first of all thanks for coming out last year. A lot of people shared how much fun they had last year, and how we set a standard with the talent, the environment, and a really dope, sexy crowd. This year we’re raising the bar. First off, my real good friend Angela Yee, from the Breakfast Club, is celebrating with me. So it’s the Annual Larry Morrow and Angela Yee All Black Affair. That’s major, we have another star studded line up with Lil Kim, DJ Envy, Kenny Burns, some surprise performances, and a few friends that will pop up like last year. We are really focusing on the experience this year so we are encouraging folks to dressed in all black, sexy, and be ready to party with the elite.
UM: You have also founded a platform to give back to the community. Tell us more about “Hope for 2Morrow, and some of other organizations you’ve partnered with in the past.
LM: Yea, Paying it forward is a major part of what my company is built upon. Hope for 2Morrow is the charitable division of my company. Our mission is to curate events, and initiatives to give hope to community that often lacks it. A few projects we have worked on recently include: The “Flood the Love” concert to benefit flood victims of Southeast Louisiana. Our friends Curren$y, PJ Morton, Ambre Perkins, Kourtney Heart, The Brass-a-Holics, and more performed to help raise funds through the United Way and help our neighbors in Louisiana. The Hope for 2Morrow Gala is an annual social to raise funds for a local non-profit geared toward giving hope in our community. Last year we helped “Blessed 26” a local mentoring organization that is helping boys become young men. And in December 2016 we hosted the first annual “Merry Morrow Christmas”, where we identified 3 less fortunate families through the United Way and partnered with my guy Tyreke Evans from the Pelicans, and former Saint Keenan Lewis to purchase all the gifts on their wish list for Christmas.
UM: That's truly amazing! You also have a new book titled “All BETS ON ME” coming out soon. Tell us what inspired you to write this book?
LM: I am super excited about this project, the book is simply my contribution to people out there that have a dream, or a vision to be successful. It’s an account of my ups and downs, and how a the end of the day the best investment you can make, is an investment in yourself. It talks about how I went from losing my money in the Casino, and betting on the dice, to making money in the Casino as a business man and betting it all on me.
UM: Very Inspiring! What advice would you have for someone looking to follow in your footstep?
LM: Surround yourself with positive, likeminded people that will contribute to your growth. Study those that have a been successful in the field that you are interested in. Don’t quit, don’t take no for an answer, and lastly don’t burn bridges, build solid relationships because those relationships are often more valuable than money.
UM: What other upcoming projects or major events do you have coming up for 2017?
LM: Well we are kick the year off with a bang, with the All Black Affair on the 13th, so readers make sure you grab your tickets asap. Then we have All-Star Weekend, which is gonna be huge, followed by Mardi Gras…so keep up with us.
UM: Where should everyone go to keep up with all your current and upcoming project? Please list all social media and any webites.
LM: you can find everything that going on at www.larrymorrowevents.com
Thank you for chatting with Unrivaled Magazine! We wish you all the best!