We were able to chat with Destinee Livings about her new clothing line The Royal Hustle Collection. She is definitely The Queen Hustle with two nominations for The SEA Awards as Internet Hustler of The Year and Magazine of the Year! Destinee started her own magazine (Southern Tea Magazine),her own talkshow (Tea Time Talkshow), and now The Royal Hustle Collection!! Check out her interview as she gives us the exclusive!
Q: Tell us a little bit about your new clothing line The Royal Hustle Collection and what does it consist of?
A: This clothing collection is one of my many passions, just like most women I love fashion and through Royal Hustle Collection I can truly express myself. Any one who knows me can vouch that I always claim the throne, which is so true because I consider myself not only a queen but "the queen" I feel everyone one should consider and present themselves as such. As of now Royal Hustle Collection consist of women and men's apparel.
Q: What inspired the name behind your brand?
A: I've been working ever since the age of 16, on and off not holding onto one job. I would simply move onto the next with no regard. I always knew money was the motivation, but what I didn't know was that it's way easier to make money doing something you love opposed to just doing something for a paycheck. Once I figured that out all I wanted to do was get money. I'd sell my old things, try and get friends to sell theirs or sell it to me so that I could sell it lol. I'd constantly search for new trends and ideas to stay on top of everything. I am more of a distributor than a consumer. If I see potential that something will sell I'm all over it immediately. My mom used to fuss at me for not staying on a job, so I was determined to show her that I didn't have to be employed at a 9-5 job or on someone else's clock working on their dream, I could create my own. It didn't matter if it was products or a service, if I seen potential in it you could bet I'd have it for sale. All I want to do is give people want they want, and what better way than to express it then through clothing. I had been thinking of the idea for years, but I didn't know what name to go with, then it dawned on me that every time I'd speak to my friend Juliet she'd say "was up queen hustle?" the rest was history. Queen Hustle was the initial name, but Royal Hustle came about because every Queen needs a King and from there the offsprings are heirs to the throne. The release of Prince and Princess hustle is on the way as well by end of March.
Q: Where do you see your brand within the next 5 years?
A: In the next 5 years I just want to see the brand around period! I'd like it to be in department stores, and along side other urban designer wear such as Akoo, 8732,etc. I would love it to just be around period, and as long as I see someone wearing it I'll consider myself blessed. It will continue to grow. I have great ideas and a great designer, so I'm confident we're here to stay.
Q: Where can anyone who would like to get selections from The Royal Hustle collections go to purchase?
A: The website is currently being designed and will be available soon at royalhustlecollection.com in the meantime items and customer submitted photos can be viewed and ordered via Instagram @royalhustlecollection and can be paid in person or via PayPal.
Q:Do you have any other upcoming events or news that you would like to share with everyone?
A:We will be present at the Rip The Runway Lafayette show Saturday May 9th presented by
Luv All Fashion and Jliv Music Group at the George Dupuis Recreation Center as well as the after party at the Brass Room. Apparel will be available for sale, so be sure to look for our booth for exclusive gear and incentives!